# Compare approaches (no vendor brands)

How synthetic audience **rooms** compare to common alternatives. This is not a competitor scorecard.

| Dimension | Kranth rooms | Human panels | Survey stacks | Gut + slides |
|-----------|--------------|--------------|---------------|--------------|
| Time to first signal | Strong (minutes) | Weak (weeks) | Mixed | Strong (instant) |
| Adversarial by default | Strong | Mixed | Weak | Weak |
| Scale of viewpoints | Strong | Mixed | Mixed | Weak |
| API / repeatable | Strong | Weak | Mixed | Weak |
| Replaces real users | **No** | Partial | No | No |
| Early-stage cost | Strong | Weak | Mixed | Strong |

## When to use Kranth

Pre-build, pre-spend, pre-freeze: pricing, launch copy, policy language, feature bets.

## When not to

Lived experience, emotional niche, elections, usability of clickable prototypes — use humans or specialized tools.

HTML: https://kranth.ai/compare